Editorial | Sportsbeat

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Editorial.

Fans want stories, not just scores.

Award-winning journalism from award-winning reporters sits at the heart of Sportsbeat's editorial provision, driving conversations and delivering reach and impact.

Our output is trusted by teams, events, national associations and international federations to power official websites, apps, publications and reports.

Our editorial staff works closely with our strategic and insight specialists to deliver content that aligns with shifting audience habits and alongside our syndication experts to secure engagement on a global scale.

Analytics have changed how people talk about sports and we work with our clients to reimagine their editorial provision, providing more analysis, more storytelling and more context.

Beyond match reports and statistics, we build narratives around clubs, athletes and competitions, capturing culture, community and commercial value.

From long-form features and behind-the-scenes access to data-led explainers, live blogs and social-first storytelling, we create content that performs across platforms.

Our newsroom model is scalable, acting as an in-house partner for rights holders who want consistent tone, speed and quality.

We also train client teams, design editorial playbooks and implement workflows that improve efficiency and creativity.

And the result is deeper fan engagement, stronger brands and measurable growth in audiences, loyalty and revenue. Across seasons, tournaments and markets worldwide.

Why we're more than the games.

Sportsbeat's commitment to covering the Olympic and Paralympic Games saw us deliver more than 750 editorial items and generate in excess of 50,000 pieces of editorial across both events, reaching an audience of 60 million* during Paris 2024.

With a digital-first approach to our content, Sportsbeat's journalists were on the ground for every major moment of both the Olympics and Paralympics.

However, we were also determined to tell some of the untold stories of the Games from the greatest Olympian you have never heard of, to the back story of the Brazilian surfer who went viral.

We told how the world's second tallest man was inspiring Iran to victory in sitting volleyball - in a team of amputees from a nation that still uses amputation as a punishment for petty crime - and how blind football became the surprise hit of the Paralympics.

Meanwhile, every British success was told across our client network, from the brilliant comeback wins of Tom Pidcock and Alex Yee to the crowning of a new superstar in Keely Hodgkinson.

Our pre-Games interview with rower Lola Anderson was widely followed up and we were first with the story of Jodie Grinham, the Paralympic archer competing while seven months pregnant.

We dubbed extreme kayak cross 'Mario Kart on Water', questioned whether breaking was really an Olympic sport and were there as a new generation of athletes stepped up, from climber Toby Roberts to cyclist Emma Finucane, while also covering the Olympic farewells of Andy Murray, Max Whitlock and Tom Daley.

Sportsbeat’s editorial content - news, features, athlete profiles, statistics and live blog - powered Team GB’s official website and app.

In total there were 134,427 app downloads, an increase of 77% on Tokyo 2020, increasing the size of the organisation’s database by 44%, with 60% of users sharing their postcode.

In total our content delivered 2.5m sessions (144k daily average) and over 30.5m screen views.

Our daily live blog, produced by editorial teams in Paris and London, saw over 2000 entries that delivered over 100k reactions and comments, while our medal alert service reached 5.6m and secured 3.9% click-throughs (2% higher than the industry average).