The agency will be responsible for the delivery of news and pictures to all our regional newspaper clients. This service will be available to sports editors and desks free of charge.
The Tesco U13 Cup is one of a number of initiatives designed to help young people live healthier lives. Last season, over 35,000 boys across the UK entered the competition, with the UK Final being staged at Bolton's Reebok Stadium.
This latest contract follows a solid year of growth by the agency, the UK's leading sports press service.
Sportsbeat's journalists already act as the official press agency for the JP Morgan Round the Island Race, Tour of Britain cycling, Skandia Cowes Week, UK School Games, VISA Paralympic World Cup, Brit Insurance Super Series Squash, Norwich Union National Games and the Skandia RYA Sail for Gold regatta.
In addition, Sportsbeat used their press contacts to help maximise Shell Helix's partnership with the Ferrari F1 team, Eurosport's coverage of the World Touring Car Championships, Aberdeen Asset Management's sponsorship of the British Seniors' Open in Turnberry, Volvo's partnership with the ISAF World Youth Sailing Championships and the Formula BMW World Final in Valencia.
