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Wed 08 Sep 2010

Yakult is an official partner of the championships, the highlight of the international swimming calendar, which take place in Melbourne later this year. Supporting our coverage enables them to reinforce their sponsorship in the UK press.
 
Great Britain's swimmers have high hopes for a successful championship, with many of the team returning to the city where they enjoyed great success at last year's Commonwealth Games.
 
Yakult join a growing list of leading sporting brands and sponsors who partner our copy services, which are supplied to some of the biggest selling regional newspapers in the UK.
 
Notes for Editors
 
"Yakult" is currently sold in 26 countries and regions across the globe, and for 2005, the 70th anniversary of its founding, Yakult decided to support and cooperate with FINA, which organises the internationally loved aquatics sports on a worldwide level.
 
Yakult expanding its healthy image globally through the fostering and spread of its skills and techniques and it was this harmony with Yakult's corporate philosophy, "to contribute to the health of people around the world," which led to the partnership.
 
Yakult supports by providing its product, "Yakult," and other beverages to athletes and event officials.
 
www.yakult.co.uk