All coverage carried sponsorship branding from Yakult, an official partner of the championships and world swimming’s governing body, FINA.
Over 20 regional newspapers were supplied with copy throughout the eight-day championship, with branded coverage reaching a total circulation of just over nine million.
Yakult join a growing list of leading sporting brands and sponsors who partner our copy services, which are supplied to some of the biggest selling regional newspapers in the UK.
“We are delighted with the package of branded cuttings we have been able to supply Yakult,” said James Parsons, Sportsbeat’s Commercial Director. “Sponsored copy is a high-impact method of leveraging sports sponsorship with a high return on investment.”
