Wed 08 Sep 2010
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30 Million Readers for World Athletics Coverage

Sportsbeat's coverage of the 2007 IAAF World Athletics Championships in Osaka reached over 30 million newspaper readers.

Norwich Union, the team behind UK Athletics, sponsored the copy service and reports and features from our journalists ran alongside their branding and key messages in over 30 of our client newspapers.

"The championships exceeded expectations both in the demand from our sports editors and in the performances of our athletes," said David Parsons, Sportsbeat's Executive Editor.

It's the third year Norwich Union have worked with Sportsbeat to leverage their £50 million sponsorship of the Great Britain athletics team.

They are a key partner in a growing list of brands, who have all seen the benefits of acting as commercial partners to our editorial output.

For further information on Sportsbeat's copy services call our commercial team on 0870 445 0156.

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