Copy was provided to over 30 newspaper titles, reaching a combined circulation in excess of six million.
Great Britain enjoyed a successful championship with Tom Daley, Gemma Spofforth, Keri-Anne Payne and Liam Tancock all winning gold medals.
British Gas has pledged £15 million over the next six years and will support every level of swimming, from learners and grassroots to elite athletes. It will also support related sports such as water polo and diving.
The new partnership will back projects aiming to provide everyone in Britain with an opportunity to learn to swim and reach their full potential in the pool. It builds on the success of the Beijing Olympics encouraging people from all backgrounds and standards to get involved and enjoy swimming.

