Sun 05 Sep 2010
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Sportsbeat and Northcliffe Newspapers partner their London 2012 content

Northcliffe, one of the UK’s largest newspaper publishers, is responsible for network of over 150 local websites that reach in excess of four million unique users per month.

Northcliffe Newspapers and Sportsbeat are partnering to provide comprehensive coverage of the build-up to the London 2012 Olympics.

Sportsbeat’s morethanthegames service will provide content to a specially created microsite on each of their sites.

Breaking news, event reports and interviews, in addition to video content, will sit alongside Olympic-related editorial produced by Northcliffe’s own news and sports reporters.

“We are delighted to continue our successful relationship with Northcliffe, one of the UK’s most forward thinking multimedia businesses,” said Managing Editor James Toney.

“This service will only grow as the countdown to the London Olympics gathers pace.”

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