Sportsbeat’s coverage of the 2008 Olympics and Paralympics in Beijing was supported by Lloyds TSB.
Their logo and key messaging ran alongside over 700 tailored Olympic stories from our reporters in Beijing, Macau and Hong Kong – reaching an estimated 70 million readers.
In 2009 Lloyds will support a slate of stories to mark one year to go until the 2010 Olympic Winter Games in Vancouver and 1000 days to go until the 2012 Games in London.
In addition, Sportsbeat will continue to provide a bespoke regional news distribution service for the Lloyds TSB Local Heroes scheme, a SportsAid backed initiative to support more of Britain’s genuine young sporting hopefuls when they need it most.
