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ASSOCIATE YOUR BRAND WITH TOP SPORTS EVENTS

Sportsbeat is one of the UK's most trusted suppliers of sports news content - providing over 20,000 stories a year to over 150 newspaper titles from our newsrooms in London and Manchester.

We supply all our subscribers and clients with bespoke content, written to house style and tailored to specific regions. Increasingly more of our output is supplied in the form of ready for press panels and pages.

Every weekend we supply in access of 250 football and rugby match reports and over 50 pages to our newspaper network, you'll also find our reporters providing tailored coverage direct from major events, such as the Olympic Games, FIFA World Cup, Rugby World Cup and World Athletics Championships.
All editorial is independent of any sponsorship or brand but a unique relationship with our newspaper clients mean we can provide sponsors with high impact exposure opportunities on a range of our content.
For example, we ensure all our newspapers include your logo and an agreed strapline adjacent to the articles we supply.
Whether you're looking to gain an association with an event, maximise an existing sponsorship, promote your brand or increase sales, sponsored copy provides a cost effective solution with high EAV's to underline your return on investment.
With a combined regional press readership of around 40 million, sponsored copy provides the ultimate marketing and PR tool.
You can track coverage as it appears via our online media reports section and a full media report - with valuation - can be provided on conclusion of any activity.

Case Study - LLOYDS TSB/2008 OLYMPIC AND PARALYMPIC GAMES, BEIJING
Lloyds TSB and Four Communications used Sportsbeat's branded copy service to leverage their partnership with the British Olympic Association and British Paralympic Association across our network of press titles.
Sportsbeat's journalists in Beijing, Qingdao and Hong Kong produced nearly 1000 articles across the Games - which were tailored to each of the titles we supply. In total the coverage appeared in more than 60 UK titles, in excess of 700 individual publication dates, and reached over 100 million readers.
All Olympic content was badged with the official Lloyds TSB/BOA/BPA composite logo and carried a boilerplate to reflect a key message of their sponsorship.
Click on the links to see how the branding works and how our journalists reported Rebecca Adlington's success in her regional newspapers - the Nottingham Evening Post, Scot Chris Hoy's golds in the Glasgow Evening Times - or Ben Ainslie's sailing victory in the Southern Daily Echo - his regional media.
Also see how the South Wales Argus, Grimsby Telegraph and Wigan Observer reported on the successes of their Paralympics with copy from our reporters, presented in association with Lloyds TSB.

Case Study - AVIVA/BRITISH ATHLETICS
Since 2006, Aviva (formerly Norwich Union) have used Sportsbeat's branded copy service to reinforce their £52m sponsorship of UK Athletics.
They have developed their own artwork to reinforce their key message 'Preparing Champions' which runs alongside Sportsbeat's athletics editorial from national to international championships - in regional and local press titles.
See sample coverage from the 2008 World Indoor Championships in Valencia - published in client titles, the Northern Echo, Birmingham Mail and Gloucester Echo.
And the 2009 World Athletics Championships in Berlin, where Sportsbeat content reached over five million readers in 25 leading UK titles.
 
Case Study - BRITISH GAS/BRITISH SWIMMING
In 2009 British Gas became the official sponsor of the Great Britain swim team.
They partnered all Sportsbeat’s swimming coverage throughout the year - with was supplied to in excess of 60 newspaper titles, from a range of events, including the British Gas National Championships, Fina World Championships in Rome, the European Short Course Championships in Istanbul and the inaugural British Gas Duel in the Pool in Manchester.

Case Study - AEGON/BRITISH TENNIS
Aegon, the new official sponsor of the Lawn Tennis Association, the national governing body for the sport in the UK, partnered Sportsbeat’s coverage of the 2009 grass court tennis season, including Wimbledon and Aegon Championships at Queen’s Club.

Case Study - EMIRATES/RUGBY WORLD CUP 2007
Sportsbeat coverage of the 2007 Rugby World Cup was presented in all the titles we serve in association with Emirates, the official airline of the tournament and one of its top tier sponsors.
Match reports, previews and stats boxes were supplied to over 20 titles, reaching over 40 million readers.
In addition to content supplied by our team of reporters in France, England World Cup winner Danny Grewcock provided a twice-weekly column to our papers throughout the tournament, which was branded with the official tournament/Emirates logo.
Much of this content was provided page ready by our production department meaning client editors simply dropped our supplied artwork into their pages.
Click here to see Danny Grewcock's preview of the England v South Africa final - provided to all our titles on the eve of the match.

Case Study - YAKULT/WORLD SWIMMING CHAMPIONSHIPS
Sportsbeat coverage from the 2007 World Swimming Championships in Melbourne was provided in association with Yakult, an official partner of swimming's world governing body FINA.
Coverage was tailored to each of our regional newspaper clients while six-times world champion Mark Foster provided a detail swimmer by swimmer preview which was sent on the eve of the championships.
More than 20 daily titles subscribed to the service. Click here to see a sample of the coverage in the Leicester Mercury.

Case Study - BRITISH EUROSPORT/2006 OLYMPIC WINTER GAMES
British Eurosport were looking to leverage their exhaustive Winter Olympic in UK press titles. All our coverage was branded with the Eurosport logo to reinforce their Official Broadcaster status. The event-specific coverage reached over five million readers.
Click here to see a sample of the coverage in the Birmingham Sunday Mercury.
"Our work with Sportsbeat provided an excellent way for the channel to promote our extensive coverage. By sponsoring Sportsbeat's specific Winter Olympic copy with our attached branding we were able to communicate our position across the UK regional press throughout the Games." - Matt Horler, Eurosport

Case Study - LG ELECTRONICS/ALLIANZ/2006 FIFA WORLD CUP
LG Electronics wanted to associated themselves with the FIFA World Cup in Germany despite not being a member of the official sponsor 'family'. Via branded editorial - including celebrity columns, blogs and general coverage from our reporting team - Sportsbeat achieved this in a range of titles.
"Sportsbeat produced some great results at the World Cup. Their knowledge and relationship with the regional media is unsurpassed and allows results to be achieved in much less time and with a lot less effort than it would have taken ourselves." - James Maxton, Ketchum Public Relations

Other clients for this service have included: HEAD (Tennis coverage), Speedo (World Short Course Swimming Championships), Deuchars IPA (Cricket World Cup), Ralph Lauren (Wimbledon), National Lottery (Six Nations/British Lions Tour), Clydesdale Bank (Commonwealth Games), VC Bet (Ashes Tour cricket)