The coverage was presented in association with British Gas, the principle partner of British Swimming, allowing their logo and key message to run across the pages of more than 25 newspaper clients.
For the first-time branded text and video coverage was also supplied to Sportsbeat's online clients - and appeared on over 150 websites.
"There is an enormous demand for swimming content from the newspapers we represent and our ongoing work with British Gas has provided them with a cost-effective solution to leverage their sponsorship at the heart of the UK press," said Managing Editor James Toney.
