Sun 05 Sep 2010
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Visa to partner London 2012 preview coverage

British Olympic Association partner Visa will sponsor Sportsbeat's preview coverage of the London 2012 Olympics in a series of exclusive interviews published across our network of regional newspapers.

Team Visa branding and key messages will run on nearly 200 articles, with prospective members of Team GB in more than 20 sports,

"The interest in the forthcoming London Olympics increases with every day we nudge nearer to the opening ceremony," said Sportsbeat's Managing Editor James Toney.

"This deal will enable Visa to leverage their innovative sponsorship of the British Olympic team with prominent brand association in a series of interviews, with aspiring members of Team GB, published in their respective regional media."

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