Sun 05 Sep 2010
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Lloyds TSB to sponsor Sportsbeat's Winter Olympic newspaper coverage

Lloyds TSB, the first partner of the London 2012 Olympics and sponsor of the British Olympic Association, will partner all Sportsbeat's coverage from the 2010 Olympic Winter Games and Winter Paralympics.

Sportsbeat's Managing Editor James Toney and senior reporter Ryan Bangs will report from Vancouver and Whistler and their coverage will appear in more than 30 leading UK newspaper titles - reaching a combined circulation in excess of 15 million readers.

The deal continues Sportsbeat close working relationship with Lloyds TSB, who also partnered their copy services at the 2008 Olympics and Paralympics in Beijing.

"We are delighted to continue our relationship with Lloyds TSB. The Great Britain team travels to Canada with more medal hopes than ever before and we're confident in delivering a great spread of coverage via the newspapers we will represent there," said Sportsbeat's Commercial Director James Parsons.

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